Audience demographic and psychographic profile

My main audience are students, or teenagers aged between around 14 and 19. I have chosen this audience because this is when a person’s personalities are shaped by others around them. This song aims to make people this age believe that nothing is wrong with who they are, and that they should always be themselves no matter who tells them to change. This audience can closely relate to the lyrics and will hopefully enjoy my video. I think people of a younger age may not understand the underlying meaning of the song as they’re not focusing on their personalities any younger than around 14. I also think that people older than around 19 have already chosen who they want to be and hopefully no one could shape their personalities or styles, hence why I will be aiming my video at people from approximately 14 to 19. The video will be marketed at all people of this age, regardless of their styles and personalities as I hope they will all be able to relate to it.

People this age fit into the demographic category E. This is due to the fact that mostly, they’re in full time education, or they’re not old enough to get a well-paid job. This means I will have to make my video available to watch on YouTube as it’s a free marketing device, and those who can afford it can then buy the track on iTunes or on a CD. I want all people this age to be able to watch my video so I think it’s a good idea to make it available on a free website so everyone can enjoy it.

Stereotypically, the two people in these images are a good example of people whi I would expect to enjoy nmy video.

Kiera - Student

Lauren - Student