Qualitative Data
Qualitative Data is written data
with a lot of information. It’s normally personal interests or feelings towards
a given subject. For example, asking someone their opinion on something would
generate Qualitative Data.
Quantitative Data
Quantitative data is number data.
It’s normally quite simple and usually generic. For example asking someone
their age or, “on a scale of 1 – 10”.
Demographic
Demographics are
categories people fit into naturally, such as gender or age. They also include social
bands such as categories A,B,C1,C2,D and E. (The category determined by your
profession or income).
Psychographic
Psychographics are personal
opinions, views, likes and dislikes.
No comments:
Post a Comment