Production Plan

Production Plan on Prezi

Settings for my video

Settings on Prezi

Props in my Music video

Props on Prezi

Costumes for my Music Video

Costumes on Prezi

Locations

These two pictures are of my bedroom. I am going to film around half of my video here. I think it's a good location as there's plenty of room for the equipment (camera etc) and because it's inside, the weather won't be a confounding variable. I can film here almost any time of day, however there is one slight issue. I have to wait until it has been fully decorated because if I film now, then need another shot at a later date (when the room is newly decorated) my video won't have continuity. Hopefully, this issue will be rectified this weekend and I can start filming at this location ASAP.

This is a possible location to film parts of my video. There are a few shots where I want the artist walking as if she is all alone. This could be a good location as it's easily accessed and I can film there during the day in my study periods at college, meaning the weather shouldn't be an issue.

Another location is Thorndyke Farm in Beverley.  This satalite image slightl shows the long track where the artist will be walking in certain shots of the video.
 

Health and Saftey

Audience demographic and psychographic profile

My main audience are students, or teenagers aged between around 14 and 19. I have chosen this audience because this is when a person’s personalities are shaped by others around them. This song aims to make people this age believe that nothing is wrong with who they are, and that they should always be themselves no matter who tells them to change. This audience can closely relate to the lyrics and will hopefully enjoy my video. I think people of a younger age may not understand the underlying meaning of the song as they’re not focusing on their personalities any younger than around 14. I also think that people older than around 19 have already chosen who they want to be and hopefully no one could shape their personalities or styles, hence why I will be aiming my video at people from approximately 14 to 19. The video will be marketed at all people of this age, regardless of their styles and personalities as I hope they will all be able to relate to it.

People this age fit into the demographic category E. This is due to the fact that mostly, they’re in full time education, or they’re not old enough to get a well-paid job. This means I will have to make my video available to watch on YouTube as it’s a free marketing device, and those who can afford it can then buy the track on iTunes or on a CD. I want all people this age to be able to watch my video so I think it’s a good idea to make it available on a free website so everyone can enjoy it.

Stereotypically, the two people in these images are a good example of people whi I would expect to enjoy nmy video.

Kiera - Student

Lauren - Student

Casting for my video

I have chosen Olivia Gibson to be the main role in my video. She has a very outgoing personality and is very willing to do anything I ask of her. I chose her because she has a very individual style, and I’d like to incorporate this into my video. The song Who You Are is about staying true to who you really are regardless of how much media attention you get from being famous. Liv has experienced something similar to this as due to her unique style; she has found it difficult to get a job, with the big fashion retailers telling her she must change her appearance to gain their attention. However Liv hasn’t let this stand in her way, and she hasn’t changed who she is and has now found a worthwhile part time job that value her style.

Liv can relate to the lyrics in the song and therefore will probably show true emotion from real life experiences. This will hopefully make it incredibly easy for her to play the role of Jessie J in the video. Liv studied A2 media last year at Wyke and understands the commitments she has to make to help me produce my final video.

My Animatic

Production Plan

Originally I wanted to shoot my video during the autumn half term. However, I couldn't film any of the outside shots because of the weather. On almost all of the locations I went to, it rained either when I got there or just before I went to my location. So I originally re-arranged to shoot this weekend. However as you can see from the image above, it's forecast rain for Saturday. I then planned to shoot after college, but since it's started to get dusk/dark around half past 5, I can't get to my outdoor locations while it's still light.